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- Copywriting skills
- Experience producing newsletters
Deliverables/ Outcomes
- Newsletter communications strategy
- Communications calendar
- Newsletter assets
- One completed newsletter send sent to constituents
Milestones
- Written plan & timeline for project
- Written communications strategy & calendar
- Newsletter assets produced and approved
- Email newsletter sent
Meeting Schedule
- Orientation
- Project kick off
- (Written plan & timeline for project)
- 1-2 content meetings
- (Written communications strategy & calendar)
- (Newsletter assets)
- Newsletter approval
- Newsletter training & set up
Project Outline
- Organization & volunteer attend kick off meeting
- Organization
Whether you have an old e-newsletter in desperate need of a face lift or you’re looking to transition from costly, clunky print to the immediate, budget friendly digital universe, this could be the project for you. Working with a Catchafire e-newsletter whiz you’ll get an inaugural copy of the new format with an updated template and a copywriting work over from the content you provide.
What you get
The opportunity to LEARN new skills, CULTIVATE new advocates, and CONNECT to a community of individuals and organizations who share your interests. Want More? No Problem!
One inaugural e-newsletter or one new and improved e-newsletter to send to your membership.
An e-newsletter template in Word or other email platform for future transmissions with style guide including color and font.
A recommended schedule for distribution.
The ability to communicate your organization's recent developments, news and events to your stakeholders through regular communications.
Project Checklist
Organization compiles and sends key information to Professional, including the purpose of the e-newsletter, target audience(s) and current e-newsletter distribution practices. If applicable, please also explain why the current e-newsletter strategy is proving ineffective or needs enhancement.
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- orientation
- Organization delivers key information to volunteer
- NEWSLETTER QUESTIONNAIRE (purpose of enews, target audiences, current distribution practices, why is current newsletter ineffective, why is current newsletter not working well)
- Organization & volunteer attend kick off meeting
- Review information provided to volunteer & discuss project goals, process & timeline
- Align expectations
- eNewsletter strategy & calendar
- Tracking & measurement strategy
- per link click through tracking
- eNewsletter Assets
- Stories (content)
- Images
- hyperlinks
- HTML
Project Checklist
Organization provides content for e-newsletter including articles, photos and hyperlinks.
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Organization completes Catchafire’s project survey within 30 days of success.
Meetings
1 initial meeting
1-2 meetings to review drafts (email, phone, or in-person)
1 final delivery meeting
NOTE: If both parties agree, this project may be executed virtually via videoconference. Please refer to our Best Practices for Pro Bono
Professional Prerequisites
2+ years experience in copywriting, marketing, public relations, communications or journalism.
Excellent copywriting skills with an emphasis on the ability to synthesize complex information.
Experience writing e-newsletters and familiarity with widely used e-newsletter platforms.
Writing samples that you like.
Organization Prerequisites
A clearly defined Brand Messaging Brief.
Staff resources to sustain a regular e-newsletter.
Content and photos to use in the production of a sample e-newsletter.
An email list for distribution.
If graphic design is needed, Organization should have its own resources for graphic design or a plan to engage a Catchafire graphic design professional.