ENewsletter (grantee provided HTML)

Owned by David Geilhufe
Last updated: Nov 08, 2012

ENewsletter (grantee provided HTML).

Want to send a regular email newsletter out to your constituents? Volunteer will help the grantee develop a eNewsletter strategy and help the grantee send out their first eNewsletter. The volunteer will help the grantee determine the goals, audience, call to action & content for the eNewsletter. They will help the grantee determine how to track the results of the eNewsletter. The volunteer will help prepare the email templates, campaign records & reporting to track the results of the email blast. The volunteer will help the grantee send the email blast. (Marketing)

 

Requirements for the Organization

  • NetSuite.org grantee
  • Appropriate staffing to produce regular newsletter
  • Graphic design, HTML & assets (photos & stories) for the newsletter
  • Specific list of constituents to send Newsletter to

 

Requirements for the Volunteer

  • Copywriting skills
  • Experience producing newsletters

 

Deliverables/ Outcomes

  • Newsletter communications strategy
  • Communications calendar
  • Newsletter assets
  • One completed newsletter sent to constituents

 

Milestones

  • Written plan & timeline for project
  • Written communications strategy & calendar
  • Newsletter assets produced and approved
  • Email newsletter sent

 

Meeting Schedule

  • Orientation
  • Project kick off
    • (Written plan & timeline for project)
  • 1-2 content meetings
    • (Written communications strategy & calendar)
    • (Newsletter assets)
  • Newsletter approval
  • Newsletter training & set up

 

Project Outline

  • Organization & volunteer attend orientation
  • Organization delivers key information to volunteer
    • NEWSLETTER QUESTIONNAIRE (purpose of enews, target audiences, current distribution practices, why is current newsletter ineffective, why is current newsletter not working well)
  • Organization & volunteer attend kick off meeting
    • Review information provided to volunteer & discuss project goals, process & timeline
    • Align expectations
  • eNewsletter strategy & calendar
  • Tracking & measurement strategy
    • per link click through tracking
  • eNewsletter Assets
    • Stories (content)
    • Images
    • hyperlinks
    • HTML

 

 

Project Checklist  

Organization provides content for e-newsletter including articles, photos and hyperlinks.

Organization and Professional determine best e-newsletter format(s) (i.e. text, Constant Contact, Mail Chimp).

Professional drafts a template using selected format, edits provided copy and creates layout within template.

Professional presents to Organization for up to 2 rounds of revision and review.

Professional delivers final newsletter ready for sending and trains selected staff member on how to use template.

Professional and Organization determine frequency of future distribution based on existing best practices, staff capacity and expected availability of new content.

Organization completes Catchafire’s project survey within 30 days of success.